Rating colleagues? I don't think so.
By contactus@dockessler.com
April 27, 2010
Category: Uncategorized
Tags: Untagged

A few weeks ago I received a request to nominate professional colleagues to a "best dentist in the state" list for a magazine.

I dislike these things intensely because rather than promote true quality, they become a popularity contest. Anonymously rating a professional colleague for a magazine is not the same as rating a local restaurant. My patients and their families and friends deserve the best oral health care available - not the results of a magazine's marketing campaign.

I considered nominating myself as "best dentist" in each category, but decided to chuck the whole thing in the trash.

End of story.

 

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